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 Secaucus, NJ (September 12, 2008) – Panasonic today announced the world’s first Micro Four Thirds system camera, the LUMIX DMC-G1, the world’s smallest and lightest digital interchangeable lens camera system*, with the body and kit lens weighing in at approximately 580 grams (1.28 lbs). Based on the new Micro Four Thirds System standard, the LUMIX G1 eliminates the internal mirror structure that defines digital single-lens reflex (DSLR) cameras, thus reducing the size and weight by nearly half.** With the mirror-less system, the G1’s flange back, which is the distance between the mount and the image sensor, has been reduced from 40 mm – as specified in the Four Thirds System – to approximately 20 mm.
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 SECAUCUS, N.J. (July 21, 2008) – Panasonic today unveiled the LUMIX DMC-FZ28 digital camera, which boasts a premium 27mm wide-angle LEICA lens with an 18x optical zoom, ideal for tight indoor shots and long-distance action photos. The 10.1 megapixel digital camera also features an enhanced Intelligent Auto Mode (iA), with the new AF (auto focus) Tracking function, making it easier for photographers at any level to shoot sharp, well-focused photos, even when the subject is moving – making it ideal for action shots.
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 SECAUCUS, N.J. (July 21, 2008) – Panasonic today announced its newest addition to its FX-Series of LUMIX digital cameras with the unveiling of the stylish and feature-rich DMC-FX150. Equipped with 14.7 megapixels, the FX150 also boasts a 28mm wide-angle LEICA DC VARIO-ELMARIT lens with F2.8 brightness and 3.6x optical zoom.
The FX150’s manual controls and creative-shooting features distinguish it from many of its ultra-compact competitors. For instance, the Manual Exposure mode lets users choose the shutter speed, giving the freedom to render artistic images of ordinary scenes. The multi-exposure function superimposes up to three consecutively shot images together while the user views the previous image on the LCD, creating a surrealistic effect that cannot be achieved with a single image alone. Furthermore, the manual bracketing function includes typical exposure and adds new color bracketing to capture color, monochromatic and sepia shots of an image simultaneously.
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 SECAUCUS, N.J. (July 21, 2008) – Panasonic today introduced the new LUMIX DMC-FX37 digital camera with a 25mm ultra wide-angle LEICA DC lens, enabling users to capture almost double the viewing space at the same shooting distance as compared to 35mm cameras. The 10.1 megapixel FX37, capable of High Definition video recording, also includes a powerful 5x optical zoom while maintaining a sleek, ultra-compact body and expands Intelligent Auto Mode (iA), Panasonic’s system of intuitive technologies that help consumers take better photos.
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